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Brick Lane Bikes join forces with H&M to create an urban cycling collection

James Greig | January 14, 2013

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I’m a bit slow off the mark on this story, but it’s too significant for me to ignore, as it’s not often a London bike store joins forces with a major player in high-street fashion.

Brick Lane Bikes, perhaps the mecca of fixed-gear London, have teamed up with Swedish super-brand H&M to create a new menswear collection for urban cyclists.

The collection, inspired by both vintage pieces and sports performance, will land in stores on the 7th March. As a person who likes to ride in normal clothes whenever possible, I’m looking forward to seeing what they’ve come up with…

Posted to Journal
by James Greig

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